“Off-Road.com is a great fit with our portfolio of premier auto and powersports web sites, which include brands such as Motrocycle.com, ATV.com and AutoGuide.com,” said Rob Laidlaw, CEO of VerticalScope.
Off-Road.com was originally launched in 1995 and has grown to become one of the most respected online authorities in the off-road market. Since its inception, the site has covered the wide range of off-road activities with interactive forums and an archive of more than 100,000 pages of searchable content on trucks, Jeeps, ATVs, dirt bikes and the off-roading lifestyle.
“This is a great situation for Off-Road.com and its visitors, and I am excited to help take the site to the next level with VerticalScope,” said Josh Burns, Off-Road.com editor. “VerticalScope is a company committed to the Web, and the tools and resources at our disposal will only help provide an even better experience for site users.”
Advanstar’s CEO Joe Loggia said, “We are pleased to have found such a well-qualified strategic buyer for Off-Road.com. VerticalScope is a valued partner of ours and I am confident the site’s community and advertisers are being passed on to very capable hands.”